Lee: It's time for conceptual B2B copywriting that sticks the landing.
Hi Lee. Looking for a copywriter who knows how to make conceptual B2B copy work? I could go the usual route with a CV and cover letter (which to be fair I already did), but I figured I'd try something different. So, here's a landing page that shows as well as tells.
Hi Lee. Looking for a copywriter who knows how to make conceptual B2B copy work? I could go the usual route with a CV and cover letter (which to be fair I already did), but I figured I'd try something different. So, here's a landing page that shows as well as tells.
The dropdown pitch
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01.I love being conceptual
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I've been a copywriter for 18 years, but my real love lies in conceptual thinking and developing big ideas that are flexible enough to work across multiple touchpoints while remaining focused and true to their strategic core.
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02.I know B2B
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My last two jobs were Head of Content and Head of Copy for B2B companies: OfficeSuite and Delasport.
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03.I've got the experience
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Having worked agency, contract, freelance, and in-house for all kinds of brands and audiences, I can say that I've been around the block. This experience has made me a strong, versatile, and dependable professional who always wants the work to be the best it can be.
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04.Strategy matters
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In many cases, I've not just been the person writing up the content: I've been the one to convince others about what we need to do, where, when, and why.
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05.I'm technically minded
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I've wrestled with many a CMS to publish content, and sometimes even build pages myself (like this one). I love AI as a research and organizational tool, have a decent grasp of Google Search Console, am well-versed in SEO best practices, and generally have a good arsenal of knowledge to give my copy the edge it needs.
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06.I'm creatively driven
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At the end of the day, as a writer, I'm creative. I love thinking up new angles and ideas, writing them down, scrapping them, trying something else, and discovering the killer idea as part of the process. I like to have fun in my work and am never afraid to put forward unconventional ideas when I have the rationale for them.
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07.I love being part of a team
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From designers and editors to SEO & PPC specialists, developers, and clients, I work well with everyone and always love to be helpful in any way I can.
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Whatever you need, I can do it.
Landing pages
Intelligent, informative, enjoyable, and educational. All in just a few words.
Social
Character limits? Love 'em. It just means I can be even more efficient.
Scripts and explainers
Give me a designer, and we'll make something brilliant.
Long form
Let's get deep with interesting content that doesn't seem long.
Content management
I don't mind publishing and updating on client platforms. It's just faster.
Content strategy
Let's think beyond next week and get a superb pipeline going.
My fantastic team
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Henry Walker
B2B Copywriter -
Henry Walker
B2B Social Media Copywriter -
Henry Walker
B2B Content Strategist -
Henry Walker
B2B Content Manager -
Henry Walker
Creative and Conceptualisation -
Henry Walker
Tone of Voice and Brand Steward