Copy, content & strategyLondon
Communicate from the head and the heart.
From branding, tone, strategy, socials, posters, presentations, and brochures to websites, video scripts, store pages, chatbots, product descriptions, UX, and much more, I’m here to get it done. How can I help?
Hello, I’m Henry — a freelance or full-time copywriter in London. Come in, see my work, find out what I’m all about, and say hello!
Words are for people. That’s the whole job.
Every brief turns up in a suit. Objectives. Propositions. Mandatories. A deck. Underneath all of it there’s one person with something else on their mind, hoping you’ll get to the point.So that’s who I write for. Not the deck.
Clarity is a kindness
Confusing people isn’t clever, it’s just expensive. If a line needs reading twice, it isn’t finished yet.
Strategy first, sentences second
Ask why and how long before you ask what. Do the thinking properly and the words turn up on their own.
Say it like you’d say it
If you wouldn’t use the word out loud, in a pub, to a friend, don’t put it in front of a stranger.
Charm beats volume
Nobody was ever nagged into loving a brand. Plenty have been won over by one good line at the right moment.
Write for humans, and the algorithms tend to follow.
my entire content strategy, condensed
Say hello
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