Communicate from the head and the heart.
From branding, tone, strategy, socials, posters, presentations, and brochures to websites, video scripts, store pages, chatbots, product descriptions, UX, and much more, I’m here to get it done.
How can I help?
Hello, I’m Henry — a freelance or full-time copywriter in London. Come in, see my work, find out what I’m all about, and say hello!
Words are meant to mean something.
But nowadays, generating content has lost its way. Fast. Cheap. Endless. Soulless.
Because when words are this easy to produce, the hard part becomes knowing what’s worth saying.
I still believe words deserve better than that. And so do you.
Write for humans, and you'd be surprised what can happen.
Don't try to be too clever
People shouldn't have to work to understand what you're saying. Make it clear, make it useful, then get out of the way.
Strategy first, sentences second
Good copy starts before the writing. Know what you're trying to say, who you're saying it to and what needs to happen next.
Say it like you’d say it
Write the way a real person would speak. If a word feels unnatural coming out of your mouth, it probably doesn't belong on the page.
Why would anyone give a shit?
Good copy isn't about saying more. It's about finding the thing that matters to someone and making them want to know more.
Less can say more
Adding more words, more claims or more explanation doesn't automatically make the copy stronger. Often, it just gives the good stuff more to compete with.
Writing from the prompt. Writing from the guts.
