Communicate from the head and the heart.
From branding, tone, strategy, socials, posters, presentations, and brochures to websites, video scripts, store pages, chatbots, product descriptions, UX, and much more, I’m here to get it done.
How can I help?
Hello, I’m Henry — a freelance or full-time copywriter in London. Come in, see my work, find out what I’m all about, and say hello!
Words are meant to mean something.
But nowadays, generating content has lost its way. Fast. Cheap. Endless. Soulless.
Because when words are this easy to produce, the hard part becomes knowing what’s worth saying.
I still believe words deserve better than that. And so do you.
Write for humans, and you'd be surprised what can happen.
Clarity is a kindness
Confusing people isn’t clever, it’s just expensive. If a line needs reading twice, it isn’t finished yet.
Strategy first, sentences second
Ask why and how long before you ask what. Do the thinking properly and the words turn up on their own.
Say it like you’d say it
If you wouldn’t use the word out loud, in a pub, to a friend, don’t put it in front of a stranger.
Charm beats volume
Nobody was ever nagged into loving a brand. Plenty have been won over by one good line at the right moment.
Know what to leave out
Half the job is deciding what doesn’t need saying. The shortest version that still lands is almost always the right one.
Writing from the prompt. Writing from the guts.
