Delasport

The job

Overseeing every written word

Delasport is one of the world’s leading iGaming software providers, offering clients a one-stop-shop for setting up their own casino and online betting platform.

As head of content, my role was to oversee all of their written content, from their website through to product, PR, and offsite.

The process

Strategy, reports and ghostwriting

I spearheaded the creation and implementation of a comprehensive B2B content strategy. This involved crafting in-depth articles, engaging social media posts, compelling video scripts, impactful presentations, and informative conference materials. My creative input extended beyond content creation, as I also collaborated with the team to establish a consistent and impactful brand voice for Delasport.

I also took ownership of creating, managing, and executing the content strategy for the company website, ensuring it accurately reflected the brand’s identity and value proposition.

To boost identity and authority, I wrote a regular series of in-depth industry reports and insight pieces to be published both onsite and in external publications. As part of this, I ghostwrote many interviews and pieces on behalf of the CEO, as well as writing award entries throughout the year, going up against industry heavyweights for global recognition.

The outcome

A new site, a sharper voice, numerous awards

At Delasport, my contributions transcended impactful writing and extended to demonstrably influencing key business areas. I played a pivotal role in launching an entirely new website and implementing successful content strategies.

As part of this, I helped refine Delasport’s brand voice, solidify its branding, and establish thought leadership through offsite initiatives.

My involvement not only elevated these areas significantly but also resulted in the company winning numerous awards thanks to the award entries I wrote and submitted.