Forget forgettable.

Hey there! I’m a London-based copywriter who’s written for brands and businesses for over 18 years in agency, freelance, and in-house roles across B2B and B2C.

Over the years, I’ve led teams, mentored juniors, and have always been the go-to guy for all things copy, strategy, and communication.

20+ Years of Copywriting Experience

Two decades of writing across categories, platforms, and audiences.

0+years writing for brands
0+words written
0+headlines sharpened
0+briefs navigated
0+brands written for
0tolerance for waffle
Henry Walker
Henry Walker Freelance Copywriter & Strategist

Behind the copy

  • 👪Wife and two young kids – lucky to have a team of sub-editors behind me.
  • ✍️Copywriter for 20+ years – I love what I do. Cliché? Yes. True? Yes.
  • 🎬Lover of movies & metal – big fan of storytelling and double bass drums.
  • 🍕I love pizza and beer – My belly doesn’t.
  • 🤮I don’t like olives – Everyone keeps trying to make me eat them. I won't.
  • ☕Powered by espresso – Maybe it helps. Maybe it doesn't. But, i'll take a placebo over nothing.

Industries I’ve worked in

Pharma to government, and most places between.

Types of copy I write

From brand bibles to the smallest UX line.

I’ve worked all sides of the brief

Agency. Client-side. Freelance. I’ve done all three, which means I’ve seen copywriting from all the angles.

Agency

Fast briefs. Tight deadlines. Lots of different hats.

Agency life taught me how to get under the skin of a new brand quickly, work with different teams and keep good ideas moving when the deadline is yesterday.

Client-side

You get properly stuck in.

Working inside brands taught me to go much deeper: shaping tone of voice, sharpening positioning and helping build the case for good creative with the people who actually have to sign it off.

Freelance

More ownership. Fewer meetings about meetings.

Freelancing means I can bring all that experience directly to the job. I handle the brief, ask the right questions, challenge things when needed and get on with the work.

You get someone who understands both the words and everything that has to happen around them.

That means I can write the copy, understand the business behind it and make the process easier for the people involved.

So, that’s me. What about you?

See the work Get in touch