Revenu: It's time for B2B Copywriting that sticks the landing.
Hi Joseph. Looking for a copywriter who knows how to make B2B copy work? I could go the usual route with a CV and cover letter, but I figured I'd try something different. So, here's a landing page that shows as well as tells.
Hi Joseph. Looking for a copywriter who knows how to make B2B copy work? I could go the usual route with a CV and cover letter, but I figured I'd try something different. So, here's a landing page that shows as well as tells.
The dropdown pitch
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01.I know digital
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I've been a copywriter for 18 years, almost all of which was for digital platforms. I understand the economy of words, the importance of data, the value of metrics, and how copy needs to be shaped for different platforms and audiences.
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02.I know B2B
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My last two jobs were Head of Content and Head of Copy for B2B companies: OfficeSuite and Delasport.
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03.I've got the experience
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Having worked agency, contract, freelance, and in-house for all kinds of brands and audiences, I can say that I've been around the block. This experience has made me a strong, versatile, and dependable professional who always wants the work to be the best it can be.
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04.Strategy matters
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In many cases, I've not just been the person writing up the content: I've been the one to convince others about what we need to do, where, when, and why.
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05.I'm technically minded
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I've wrestled with many a CMS to publish content, and sometimes even build pages myself (like this one). I love AI as a research and organizational tool, have a decent grasp of Google Search Console, am well-versed in SEO best practices, and generally have a good arsenal of knowledge to give my copy the edge it needs.
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06.I'm creatively driven
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At the end of the day, as a writer, I'm creative. I love thinking up new angles and ideas, writing them down, scrapping them, trying something else, and discovering the killer idea as part of the process. I like to have fun in my work and am never afraid to put forward unconventional ideas when I have the rationale for them.
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07.I love being part of a team
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From designers and editors to SEO & PPC specialists, developers, and clients, I work well with everyone and always love to be helpful in any way I can.
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Whatever you need, I can do it.
Landing pages
Intelligent, informative, enjoyable, and educational. All in just a few words.
Social
Character limits? Love 'em. It just means I can be even more efficient.
Scripts and explainers
Give me a designer, and we'll make something brilliant.
Editing
Grammar and spelling matter. But, tone and nuance do too.
Content management
I don't mind publishing and updating on client platforms. It's just faster.
Content strategy
Let's think beyond next week and get a superb pipeline going.
My fantastic team
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Henry Walker
B2B Web Copywriter -
Henry Walker
B2B Social Media Copywriter -
Henry Walker
B2B Content Strategist -
Henry Walker
B2B Content Manager -
Henry Walker
Creative and Conceptualisation -
Henry Walker
Tone of Voice and Brand Steward