Vungle

The job

From corporate bore to relatable partner

An intense freelance project, racing against the clock to bring about a total shift of tone and presentation for international leaders in mobile advertising, Vungle.

I was part of a freelance team put together specifically to manage, create and drive the rebrand, taking Vungle from corporate bore to relatable partner. This consisted of a new website, new Tone of Voice Guide, new Brand Book, new social media approach – new everything.

The process

A tone of voice built from scratch

I built the Tone of Voice guide from scratch, writing all content and proposing design concepts that the team refined. Collaboration with an external agency followed, contributing to the Brand Book that anchored the rebrand.

Website content development involved coordinating with international teams to ensure consistent brand voice application across all markets.

With my help, social media posts, launch materials, and outdoor campaign copy (taxi ads, convention posters) were created alongside merchandise copy for bottles, T-shirts, and notepads.

The outcome

Global, on time and on budget

The whole rebrand was done in just a few frantic months. We successfully wrote, designed and launched the new website, ToV, Brand Book and other rebrand materials and rolled it out globally, on time, and on budget. Complete success despite huge pressures.

A very challenging and exciting project. To be an instrumental part of a huge, international rebrand came with a lot of responsibility. Fantastic experience and a real pleasure to be at the ground level of a new brand.