Strutt & Parker - Website, socials, newsletter, articles, ToV

The job

Strutt & Parker, a renowned name in the world of property, sought to refresh their online presence and attract a wider audience.

While their expertise and heritage were undeniable, they aimed to showcase a more modern and engaging brand identity that resonated with a digital generation.

The process

As their copywriter, I collaborated with the Strutt & Parker team to revitalize their online communication and connect with potential clients seeking exceptional properties and experiences

The strategic content creation encompassed revamping website copy, developing captivating social media posts, and composing informative articles and email newsletters. Each piece aimed to delve deeper into the unique stories and lifestyles associated with the properties they represent, highlighting exceptional architecture, diverse locations, and the potential for personalized living experiences.

Additionally, I contributed to the development of their brand book, ensuring a consistent and unified voice across all digital channels.

The outcome

Through this collaborative effort, Strutt & Parker successfully revitalized their online presence. Increased website traffic indicated a growing interest in their offerings, while the expansion of content areas provided a richer and more engaging experience for visitors.

Furthermore, the revitalized social media channels and email newsletters fostered deeper audience engagement and brand awareness, solidifying Strutt & Parker's position as a leading name in the property market.