Slater & Gordon

The job

A new site, more content, better SEO

Slater & Gordon, a leading law firm known for their dedication to client success, sought to enhance their online presence with a comprehensive content strategy. Aiming to launch a new user-friendly website, increase content volume, and ultimately improve SEO and website traffic, they entrusted me with the task.

The process

Legal experts first, then the website

The project started with extensive research and information gathering sessions with Slater & Gordon’s legal experts. This collaborative process allowed me to gain a deep understanding of their diverse legal services, target audience, and brand voice. This knowledge served as the foundation for crafting a comprehensive content strategy tailored to their specific needs.

Following the research phase, I worked with web developers to create a user-friendly and visually appealing website. Each service page was crafted with engaging content, catering to diverse legal areas and seamlessly integrating strategic SEO keywords to enhance search engine visibility.

The outcome

A trusted source of legal knowledge

The launch of the new website marked a major step forward, with its user-friendly interface and clear navigation significantly enhancing the user experience. The meticulous incorporation of SEO best practices resulted in a notable improvement in search engine ranking, driving increased organic traffic to the website.

Additionally, the establishment of the blog and its consistent content publication fostered brand awareness and established Slater & Gordon as a trusted source of legal knowledge.