Philips
Ghostwritten CEO articles, video copy and Future Health Index content for a global healthcare technology leader, all within tight legal and medical guidelines.
The job
From lighting to health tech
Formerly known as producers of electronics and lighting, Philips have made a strong move towards positioning themselves as leaders in health technology and putting themselves at the center of the global healthcare discussion.
As part of this shift, they needed support across a number of their channels, from onsite and social media through to videos, reports and whitepapers, to increase their market share as well as their credibility as premium healthcare tech suppliers.
The process
Research, interviews and ghostwriting
By working with the healthcare team, as well as international key contacts within Philips, carrying out research and interviews and working with first-party data and research, I told stories across a number of channels, ensuring I stayed within tight industry, legal and medical guidelines.
I also ghostwrote high-level articles on behalf of their CEO to be posted in online publications, as well as article content, video copy, social media posts and anything else that needed my support.
This included work on their Future Health Index – a study that combines quantitative surveys, secondary data analysis, and qualitative in-depth interviews conducted in more than 19 countries.
The outcome
Through legal, medical and marketing
Challenging but fascinating account. Getting to work with content that is highly regulated and needs to pass through legal and medical teams, and not just marketing managers.
My efforts as part of a wider integrated campaign helped Philips continue their shift toward healthcare technology excellence, earning recognition from both industry leaders and target audiences.