Philips - Video, website, social, articles, offline

The job

Formally known as producers of electronics and lighting, Philips have made a strong move towards positioning themselves as leaders in health technology and putting themselves at the center of the global healthcare discussion.

As part of this shift, they needed support across a number of their channels, from onsite, social media through to videos, reports and whitepapers to increase their market share, as well as their credibility as premium healthcare tech suppliers.

The process

By working with the healthcare team, as well as international key contacts within Philips, carrying out research, interviews and working with first-party data and research, I told stories across a number of channels, ensuring to stay within tight industry/legal and medical guidelines.

I also ghost-wrote high-level articles on behalf of their CEO to be posted in online publications, as well as article content, video copy, social media posts and anything else that needed my support.

This included work on their Future Health Index – a study that combines quantitative surveys, secondary data analysis, and qualitative in-depth interviews conducted from more than 19 countries.

The outcome

Challenging but fascinating account. Getting to work with content that is highly regulated and needs to pass through legal and medical teams, and not just marketing managers. My efforts, as part of a wider intergrated campaign helped Philips continue their shift towards healthcare technology excellence, and recognition from the industry, and the end user.