The o2- website, social, articles

The job

You know who this is! The O2 Arena is one of London’s best destinations for food, drink and live shows. They wanted to compete with Ticketmaster, who were taking up some of their share of the ticket market. As part of our campaign, we needed to raise online visibility and drive more ticket sales from The O2’s website.

The process

The blog was inactive and had not been updated for over a year, so I was keen to bring it back to life. I resurrected the blog and began to work with The O2’s in-house writer to create engaging and relevant content.

This consisted of writing a set number of blog posts every month to coincide with other elements of the SEO campaign. Other content areas of the website were also optimised.

The outcome

We exceeded all targets of increasing online visibility and ticket sales went up as the result of our ongoing SEO efforts.

The blog is now much more active which is useful for social media propagation. Increased content levels across the website, bringing in new visitors, improving user journey and driving more traffic to converting pages.