The O2- website, social, articles

The job

The O2 Arena is one of London's premier destinations for food, drink and live entertainment. They wanted to compete with Ticketmaster, who were capturing some of their market share. As part of our campaign, we needed to raise online visibility and drive more ticket sales directly from The O2's website.

The process

The blog had been inactive for over a year, so I was keen to bring it back to life. I resurrected the blog and began working with The O2's in-house writer to create engaging and relevant content.

This involved writing a set number of blog posts each month to coincide with other elements of the SEO campaign. I also optimized content across other areas of the website to improve overall performance.

The outcome

We exceeded all targets for increasing online visibility, and ticket sales increased as a result of our ongoing SEO efforts.

The blog is now much more active, which supports social media distribution. Increased content levels across the website brought in new visitors, improved the user journey, and drove more traffic to converting pages.