Nakd Wholefoods - Video, website, social, articles, strategy

The job

Natural Balance Foods are a UK-based healthy foods company that create snacks made from raw, natural ingredients and are suitable for a range of special dietary needs.

They needed help with the generation of product and branded content throughout UK and US digital touchpoints, including website and socials to increase consumer engagement, drive sales and ultimately lead to more products being bought.

The process

I crafted dozens of engaging product descriptions for the entire website, curated a content hub with weekly articles, and teamed up with fitness and nutrition experts for a collaborative touch. Delving into trends and keywords, I added a dash of personality to Natural Balance Foods' brand tone, incorporating insights from experts wherever appropriate.

As part of our content strategy, I pitched the idea of a lively video to introduce the brand and its values. After securing the budget, I partnered with an animation studio to bring the video to life, complete with storyboarding and creative conceptualization.

To amplify, I planned a mix of paid social promotions and blogger outreach, aiming to get as many folks as possible to watch the video and connect with the brand.

The outcome

Really fun account. I love writing in quirky, informal tones and coming up with fun ideas to share. Together with my team, we achieved thousands of new unique visitors a month to the website thanks to increased search engine visibility, and through social media opportunities created by the new content.