Nakd Wholefoods
Product copy, content hub, brand tone and a lively animated film for a UK healthy-snacks brand that needed more personality and more people finding them.
The job
Natural snacks, bigger appetite
Natural Balance Foods are a UK-based healthy foods company that create snacks made from raw, natural ingredients and are suitable for a range of special dietary needs.
They needed help with the generation of product and branded content throughout UK and US digital touchpoints, including website and socials, to increase consumer engagement, drive sales and ultimately lead to more products being bought.
The process
Words, film, and a bit of mischief
I crafted dozens of engaging product descriptions for the entire website, curated a content hub with weekly articles, and teamed up with fitness and nutrition experts for a collaborative touch. Delving into trends and keywords, I added a dash of personality to Natural Balance Foods’ brand tone, incorporating insights from experts wherever appropriate.
As part of our content strategy, I pitched the idea of a lively video to introduce the brand and its values. After securing the budget, I partnered with an animation studio to bring the video to life, complete with storyboarding and creative conceptualization.
To amplify, I planned a mix of paid social promotions and blogger outreach, aiming to get as many folks as possible to watch the video and connect with the brand.
The outcome
More visitors. More personality.
Really fun account. I love writing in quirky, informal tones and coming up with fun ideas to share. Together with my team, we drove thousands of new monthly visitors through improved SEO and social media content.
Selected work