Florette - website, social media
The job
You might recognise these guys from the supermarket shelves. Florette are all about bagged salads and have a range of products covering different taste combinations. They promote healthy eating and offer consumers many options and ideas for meals.
Along with the launch of a new product, the website needed expansion content throughout all pages, as well as additional material on the recipesand blog section.
The process
Streamlined existing content, collaborated with the client to enhance the recipe section, and regularly published fresh blog content.
Recognizing the potential of broader content formats, I suggested the creation of a dedicated framework. Partnering with a creative agency, we established the "Feelgood Features" section and its inaugural piece - a comprehensive meal plan.
The outcome
The website was full of more content, higher in search results, with an increase in website traffic. The flagship Feelgood Feature brought in more than 6000 visitors in just a few weeks and overall improved engagement.
I also created another project, (’12 days of Crispness’ advent calendar for the Christmas season), which brought in over 30,000 unique visitors with the support of a social media strategy.


