Florette
Website content, recipes, blogs and the Feelgood Features meal plan for the bagged salad brand you know from the supermarket shelves.
The job
New product, more content
You might recognise these guys from the supermarket shelves. Florette are all about bagged salads and have a range of products covering different taste combinations. They promote healthy eating and offer consumers many options and ideas for meals.
Along with the launch of a new product, the website needed expansion content throughout all pages, as well as additional material for the recipes and blog sections.
The process
A dedicated home for bigger ideas
I streamlined existing content, collaborated with the client to enhance the recipe section, and regularly published fresh blog content.
Recognizing the potential of broader content formats, I suggested creating a dedicated framework. Partnering with a creative agency, we established the “Feelgood Features” section and its inaugural piece – a comprehensive meal plan.
The outcome
Higher rankings and thousands of visitors
The website was filled with more content, ranked higher in search results, and saw an increase in website traffic. The flagship Feelgood Feature brought in more than 6,000 visitors in just a few weeks and improved overall engagement.
I also created another project – a ‘12 Days of Crispness’ advent calendar for the Christmas season – which brought in over 30,000 unique visitors with the support of a social media strategy.
Selected work
Feelgood Features