FFA
Copy and consulting for Take Five, the fraud-awareness campaign backed by leading banks and government authorities, across website, social video, infographics, brochures and a chatbot.
The job
Raising awareness of fraud
Made up of leading banks and government authorities, Take Five was a campaign to raise awareness of fraud and how to spot the signs.
The campaign required copy support for a website, social channels, videos, infographics, brochures, and editorials.
The process
Ongoing content, many mediums
By working closely with the design team and the video producers, we created an ongoing series of content pieces that spanned a range of mediums. From the website, social video snippets and posts through to infographics, brochures, in-store literature and even a chat bot.
Together with designers, videographers and the account team, I supplied copy and consulting where appropriate, attending brainstorms and inputting into monthly ideas for the overall campaign.
The outcome
Awareness up, engagement up
The campaign raised awareness across the board for the general public, and social channels saw a huge uptake in engagement. The website and social channels were regularly updated with relevant, high quality content that helped the overall campaign reach its goals and educate about looking out for fraud.
Selected work