English National Opera - Website, socials, newsletter, articles, ToV

The job

The English National Opera (ENO) is a world-renowned opera company based in London, known for its high-quality productions and dedication to accessibility.

However, ENO faced the challenge of attracting new audiences who might perceive opera as an outdated and elitist art form. They sought to shed this outdated image and establish themselves as a modern, vibrant, and inclusive organization..

The process

I tackled the challenge of modernizing ENO's voice by crafting clear and friendly language across all platforms, from website copy to social media posts. Simultaneously, I created compelling content showcasing the drama, excitement, and diverse stories of opera to challenge stereotypes and attract new audiences through engaging articles, blog posts, and email newsletters.

I also played a key role in shaping ENO's brand identity by contributing to their brand book. This ensured consistency in voice, messaging, and visual identity across all channels, further solidifying their transition to a modern and inclusive image.

The outcome

Our efforts yielded positive results for ENO. Website traffic surged, indicating increased audience interest. We also enriched the website with more content, all while pushing out a fresh and engaging voice.

This new tone successfully resonated with new audiences, and I even helped integrate it seamlessly into existing content, ensuring a consistent brand experience across all channels.