British Lion Eggs

The job

Two websites, one trusted mark

British Lion Eggs (as implemented by the British Egg Industry Council) is a hugely recognised mark of safety for eggs. Most shops and supermarkets in the UK stock eggs with the British Lion mark.

My involvement with this organisation was to work with my team across two different websites, organising their content, creating new assets, and modernising their messaging across the board.

The process

Over 14 websites, one plan

The two websites covered egg recipes, and egg nutrition – both with individual content plans, new websites, and social strategies.

My job was huge. I took all the content from over 14 websites, and figured out a way to fit it all together into one. I then mapped out new website architectures and worked with BLE to optimise copy, create new pages where needed and be a trusted partner in the websites overall redevelopment.

As part of it all, I worked regularly with nutritionists and industry experts to make sure all information was accurate and legal. And, on top of it all, I wrote some video scripts, handled all blog content, and supported social media content & strategy.

The outcome

Tighter content, higher traffic

Both websites were launched to success, with a much tighter content experience for visitors. As such, SEO skyrocketed, and traffic increased exponentially. And now, I know everything there is to know about eggs. Maybe too much.