British Library
Search-led content and social promotion for the British Library’s events and its Business & IP Centre, from keyword research to a library of regularly updated articles.
The job
Maximising engagement online
A hub for knowledge and events, the British Library attracts crowds with diverse exhibitions and the BIPC (Business & IP Centre). Yet, maximising engagement with its online presence required optimising existing content for search engines and creating fresh, engaging material. Enter me, ready to tackle the challenge.
The process
Keywords, articles and the BIPC team
In anticipation of new events and exhibitions, I optimised content to ensure its relevance and appeal to the target audience. Partnering with the BIPC centre, I developed a library of regularly updated articles on pertinent topics.
Through keyword research, I optimised page performance while ensuring content aligned with the overall brand voice. Additionally, I collaborated with BIPC’s team to produce, publish, and promote the new content, ultimately driving engagement.
The outcome
A wider audience and more organic traffic
Strategic content optimisation and targeted social media promotion successfully broadened the reach of events, attracting a wider audience. This, coupled with improved search engine rankings for the BIPC centre, led to a significant increase in organic traffic, allowing the resource centre to connect with more individuals and businesses seeking valuable information and support.
Selected work