British Library - Website, content strategy, social

The job

A hub for knowledge and events, the British Library attracts crowds with diverse exhibitions and the BIPC (Business & IP Centre). Yet, maximising engagement with its online presence required optimising existing content for search engines and creating fresh, engaging material. Enter me, ready to tackle the challenge.

The process

In anticipation of new events and exhibitions, I optimised content to ensure its relevance and appeal to the target audience. Partnering with the BIPC centre, I developed a library of regularly updated articles on pertinent topics.

Through keyword research, I optimised page performance while ensuring content aligned with the overall brand voice. Additionally, I collaborated with BIPC's team to produce, publish, and promote the new content, ultimately driving engagement.

The outcome

Strategic content optimisation and targeted social media promotion successfully broadened the reach of events, attracting a wider audience. This, coupled with improved search engine rankings for the BIPC centre, led to a significant increase in organic traffic, allowing the resource centre to connect with more individuals and businesses seeking valuable information and support.