Bayer

The job

Engaging, not ‘pharma’

A multinational chemical, pharmaceutical and life sciences company, Bayer launched a campaign called Time2Move, which is all about highlighting the dangers of blood clots and helping people around the world reduce their risk.

The challenge here was to push out an integrated campaign that was both engaging and not ‘pharma’, while still adhering to the very strict guidelines that come with the industry.

The process

Scripts, socials and tight guidelines

Writing up scripts for short social videos, content calendars and posts for Twitter and Facebook, article planning, writing and publishing, leaflet writing, chatbot scripting and all other campaign supportive content. All within tight medical and legal guidelines.

Working closely with designers, videographers and the account team, I supplied copy and consulting where appropriate, attending brainstorms and inputting into monthly ideas for the overall campaign.

The outcome

Thousands of shares, and a delighted client

Four videos were filmed, supported by a robust social media campaign that saw thousands of shares. Bayer were delighted with the approach, as it was not typical of their branding, but as this was a sub-campaign, we were able to take a more interesting and engaging approach.